The Simplest Path from $0 to $1,000,000 In Revenue As A Coach or Practitioner

(While Safeguarding Your Future from A.I. Disruption)

By Giovanni Marsico

Focus on Two Key Elements

1

Creating a predictable transformative journey.

Develop a reliable process that consistently delivers results for your clients.

2

Creating a community of people that have been transformed.

Build a supportive network of successful clients who have experienced your transformation.

The Million-Dollar Revenue Model

I'll keep the numbers simple for this example - here's how it could end, and then I'll reverse engineer the whole thing for you:

$400,000

90 Day Group Program

200 Clients investing $2000 each

$600,000

12 Month Community

100 Clients investing $500/month ($6000/year)

So they'll originally come to you for the transformation, and 1/2 of them stay with you for ongoing support in the community.

The Human Connection Advantage

(As the world becomes more digital, people will crave more human connection with people like them - so if you're the curator of the community, you'll be safer from the disruption of emerging technologies - this is huge and I'll be sharing more about this in the future)

Again, these numbers are a bit arbitrary. But you want to get to a point where you could charge in the thousands for a group program.

Developing Your Transformative Journey

How do you get there? By putting deep focus into developing a predictable odyssey.

In other words, getting really great at delivering a predictable journey, that leads toward a desired outcome or transformation.

Not posting every 3 minutes on social media, or building a funnel. None of that matters if you can't create the transformation.

If I had to start completely from scratch, I would invest my time in trying to help as many people as possible, as I developed by skillset and experience in creating the transformation, and mapping out the predictable journey.

You want to collect success stories.

And as your experience builds, so does your value level, and your confidence around delivering the transformation, which means you can charge more.

The 3-Year Revenue Roadmap

Year 1: One-on-One Focus

Starting from scratch, in your first 12 months you could work with 40 clients at $2500 each for 1on1 work to develop your craft, experience, expertise and reputation.

$100,000 revenue.

Year 2: Group Programs & Membership

Then in year 2, raise your 1on1 rates while launching group programs and the 12 month membership in year 2.

$250,000 to $500,000 revenue.

Year 3: Perfect & Scale

Then in year three, perfect the process, raise your rates again, and hit your $1M in revenue.

$1,000,000 revenue.

Stay Focused on Your Core Offering

MOST IMPORTANTLY - you don't add side products, or courses, or books, or get distracted. 1 program + 1 community, scaled to $1M. THEN…after you've helped hundreds of people, write your book, get on stages, build your platform. Start doing ads, building funnels.

Because now you have case studies and expertise.

1 Program

Focus on perfecting your transformative journey

1 Community

Build a supportive network of transformed clients

Scale to $1M

Then expand with books, speaking, and marketing

About the Author, Giovanni Marsico

Giovanni Marsico is the CEO and founder of DESTINY and ARCHANGEL - organizations that serve entrepreneurs on a mission to impact millions of people together. He produces his flagship event DestinyFest every spring in Austin and fall in Toronto, for thousands of attendees, and has had over 250,000 people attend his events. He's also a 2x EMMY® award-winning film producer, creating a new genre he calls 'real-life superhero movies' with films like DREAMER and HERO to inspire millions of people to dream bigger, unleash their gifts, and change the world.

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Articles in this issue

  • Abundant by Nature
    Jonathan Carroll returns to the soul of coaching and the power of aligned service.
  • Rewire Your Thinking
    Natalie Masucci teaches how to shift your perspective and empower lasting growth.
  • From McDonald's to Millions
    Cover story featuring Eric Lofholm, who went from almost getting fired to building a global sales training empire that has helped generate over $500 million in results.